Two-thirds of online shoppers 'want greener packaging' for their goods

Two-thirds of online shoppers 'want greener packaging' for their goods

Two-thirds of online shoppers 'want greener packaging' for their goods 

Today's consumers may interact with some companies via the medium of a computer screen and nothing else, but they still prefer to do business with brands whose supply chains and logistics practices are environmentally friendly.

This is according to a new survey from Dotcom Distribution, published on April 29th, into the impact of retailers' green credentials on their online sales.

More than 500 consumers were asked about the factors that drove their purchases over the internet and via mobile apps, and specifically whether or not packaging was an issue for them.

Almost two-thirds (61 per cent) of respondents told pollsters they had "considered green packaging when deciding where to shop", while a further 57 per cent of the sample stated that green packaging was "important to them".

Additionally, more than half (55 per cent) of consumers had checked for data on online retailers' carbon footprints before choosing which brand to support, while 64 per cent had considered supply chain practices - including the presence or absence of low-impact shipping processes - before making a purchase.

Commenting on the figures, Maria Haggerty - the chief executive of Dotcom Distribution - claimed that becoming more environmentally friendly is one of the "best things you can do as a brand" to improve sales and foster customer loyalty.

"Today's consumers are environmentally aware... Brands that are not able to make sustainable changes themselves should look to third-party logistics providers that can help implement these changes in a cost-effective way," she added.

The news comes three months after another survey of over 2,000 Britons found that more than one in ten (13 per cent) would "definitely consider" boycotting an organisation if it were found not to have taken its environmental responsibilities seriously.

Commissioned by construction company Interserve and carried out by Ipsos Mori, the poll also found that over three-quarters of consumers would support a "pollution tax" to protect the environment from big brands whose carbon footprints are unnecessarily large.

"Large businesses should be able to demonstrate a commitment to environmental sustainability," an Interserve spokesperson said. "businesses that demonstrate these sort of credentials will be rewarded both by the public and their own employees, as well as being viewed in a more trustworthy light."

The Dotcom Distribution survey lends support to this argument, as well as showing that consumer preferences can be swayed by a company's supply chain and logistics practices as well as its core business.

For smaller players, this highlights the importance of choosing third-party providers and other business partners who uphold, rather than undermine, the brand's stated environmental agenda.


Posted by Julie Tucker

Image courtesy of Thinkstock