How to improve communication around energy efficiency

How to improve communication around energy efficiency

How to improve communication around energy efficiency

There are many reasons why good communication with your employees is important. Gauging the mood in the office, making yourself aware of any potentially disruptive problems in the workforce and conveying the company's key goals are just a few examples.

Another reason why, in the modern business environment, good communication with staff is crucial is to ensure that all employees are aware of their responsibilities when it comes to energy efficiency.

Firms that are making efforts to improve their performance in this area - possibly by working with eco-friendly service providers or switching to green appliances in the workplace - can gain benefits such as lower bills and a better reputation with their customers.

However, lots of good work can be undone if some portions of the workforce are either unaware of the company's energy-saving projects or failing to get behind them.
With this in mind, here are a few techniques your business could use to achieve the highest possible standards in employee communication.

Engage with people face-to-face
In our modern age of ubiquitous digital technology and electronic communication, an old-fashioned face-to-face conversation can have a big impact.

A senior manager or the owner of the business speaking personally and frankly with employees about the importance of energy efficiency is likely to have a much bigger effect than a mass email to the entire workforce or a generic sheet of information.

If you have members of staff based in different locations or remotely, engage with them as personally as possible through virtual meetings or video calls.

Don't let staff concerns go unnoticed
If a member of staff comes to one of their managers with a seemingly minor or inconsequential issue, it could be representative of a wider theme running throughout the workforce, so it's crucial for the senior figures in the business to show that all concerns will be recognised and followed up.
Employees who know that their employer is willing to listen to their thoughts and preoccupations will be much more likely to return the favour.

Be as open and transparent as possible
Strong communication is based on openness and transparency. If the business needs to cut costs and is looking at energy efficiency improvements as one way of doing that, don't be afraid to share that information with your workers and to tell them how they can help.

Managers' doors should always be open and employees should also have the option to ask questions or make suggestions via email or telephone.

Encouraging a principle of transparency in the workplace will help to ensure that people are always willing to speak up about any issue, which could result in big benefits for the business as a whole.

Make it interesting
Getting people in a room to listen to an update or presentation can be one thing, but getting them to engage and really take in the information can be quite another.

When it comes to communicating the importance of better energy efficiency, managers should be making every effort to capture employees' attention by mixing up their methods and running activities that require people to get involved.

This will help to ensure that the message around efficient business performance and employee collaboration is fully received, laying the groundwork for positive change in the future.


Posted by William Rodriguez

Image courtesy of iStock/Ridofranz